Social clubs have been around for years. After all, humans are social animals. We want to enjoy the things that other people enjoy. We want to be part of the in-crowd, but the in-crowd is usually too narcissistic to care what others want. Some social clubs just have meetings and talk.
Other clubs get together and do things like read, knit, or travel. But those clubs are the dinosaurs of the social club world, according to one Short Hills, New Jersey native. Billy McFarland, the Bucknell University dropout and founder of the popular online company Spling, thinks Millennials would rather sit at home and surf the net than be part of an ancient social civilization. McFarland should know. He’s a 24-year-old entrepreneur that focuses on the desires and dreams of Millennials.
McFarland started Spling when he was 20-years-old. Billy realized that Millennials wanted to see companies before they did business with them. Millennials want to be part of the solution, and McFarland decided to develop a social club that offered solutions to some of the issues facing Millennials. McFarland called his new social venture, Magnises. Magnises opened for business in 2014 in New York City.
Billy McFarland decided to create a black membership card that resembled the exclusive black American Express card without the restrictions. A black Magnises membership card is $250 a year, but you have to be cool to become a member. What cool is, is not defined in any club manual, but most Magnises members work in the fashion, tech, sports, and financial industries.
Magnises is about to have its third birthday in March 2017. There are more than 12,000 members in four cities, and McFarland plans to expand to concept to four more cities in 2017. The secret to Billy McFarland’s success is simple. He understands and relates to his audience.
According to Forbes, Billy McFarland gives them what they want. What they want is special treatment. After all, the Millennial generation has always had special treatment. Billy is just taking that specialness to another level by offering fine dining, art exhibits, social networking and exclusive reservations at clubs, restaurants, and other events that are extremely hard to get if you’re not a member.