Doe Deere is the colorful creator behind the Lime Crime brand. She is a highly accomplished entrepreneur that does not follow a traditional set of rules. Her abstract strategy is what has rocketed her business to huge success. Her idea of beauty is not traditional but rather about what makes a person feel beautiful. She feels as though the use of color is a great way to express oneself.
Lime Crime has based its cosmetics on the concept of bright and bold colors for people that feel like expressing themselves. Doe started from humble beginnings in Russia and move to the United States at the age of nineteen. She became involved in the music industry which became a way for her to show off her personal style. She began to post videos on Youtube and most of them were makeup tutorials. They were not great but her fans loved them. She realized that finding the type of cosmetics she wanted was a real challenge. This was the reason she began creating her own. She opened an Ebay store and began to sell her cosmetics.
Lime Crime has become one of the most popular makeup brands on the market. They have stuck with their bold philosophy and it has created a huge fan base. The company continues to release a variety of bold lip and eye color that come in every shade of the rainbow. Doe has said that it is makeup for unicorns. The colors are rich and true and last all day.
Doe Deere is very involved in the whole process. She is present in every aspect of marketing and development. She meets with her marketing team daily and then goes to the lab to help and personally test all of the new products that are soon to be released to the public. She says that she never feels like she is working because she is doing what she really enjoys. She said that she feels lucky that she gets to live her dream every day.