Luiz Carlos Trabuco, Improving Brazil’s Economy Through Bradesco Bank

Luiz Carlos Trabuco is an entrepreneur who has grown over time to get to his current position as the president of the second largest bank equity, the Bradesco Bank. He was born in 1951, in Marilia, Bradesco. Luiz Carlos Trabuco is an alumnus of the University of Sao Paulo where he majored in Philosophy, Letters, and Sciences. Later on, he pursued Socio-Psychology at Fundacio School of Sociology and Politics.

Luiz Carlos Trabuco kick-started his venture at Banco Bradesco as a clerk, at age 18. After numerous tasks and assignments, he moved up the ladder and was made the marketing director, over a decade later. During his tenure as marketing director, the bank was able to receive recognition from the media and was associated with modernization. He held this position for 8 years and moved up the rank to be Bradesco Providencia’s president and executive director.

Luiz Carlos Trabuco uplifted the enterprise’s status by signing the Christmas Tree of Lagoa, which is among the largest accomplishments of the group. Bradesco Seguros was able to sponsor the initiative for 20 years consecutively. Luiz Carlos Trabuco served in this post up to 1998 and later got promoted to be the executive vice president of the company a year later and then president after four years.

As president of Bradesco Seguros, Luiz Carlos Trabuco was able to grow the company twice as much as it was worth and uplifted it to secure a 25% in the county’s market. During this time, the group’s insurance company paced up from 25% to 35% of its performance result and secured the rank as the largest in its field in Latin America. Having held different posts in the bank for a period of 40 years, Luiz Carlos Trabuco was given the Bank’s general presidency in 1991, and this made him the third, after the late Amador Aguiar who was the founder.

Since then, Luiz Carlos Trabuco has been recognized with several awards. Among these is the 2015 recognition of being the finance sector Entrepreneur of the year by Isto E Dinheiro magazine and an appearance among the 100 most influential people in Brazil, in 2009. Seven years later the Forbes magazine ranked Luiz Carlos Trabuco among the top CEO’s in the country.

Luiz Carlos Trabuco attributes his leadership to giving his best while in service. He thereby made the delicate decision of purchasing HSBC’s Brazillian branch for $5.2 billion. Having acquired this asset, the Bank joined the top competitors for who was the next big thing in the private sector. Luiz Carlos Trabuco later says that with the acquisition of HSBC, the company now has made an accomplishment which would have at least taken them another six years to achieve. This move secured Luiz Carlos Trabuco the honor of being the entrepreneur of the year in finance.

In 2003, Luiz Carlos Trabuco received an accolade of being the Insurance Personality of the year, just after he took over the command of leading the largest Brazilian insurance group. Over the years of work in Bradesco, he has been able to incorporate the insurance concept to the banking area and championed for the utilization of the broker channel to sell insurance. Putting the company’s tradition aside, Luiz Carlos Trabuco acquired personnel from not only within but also out of the group to fill in leadership positions. It is also during his tenure that a corporate university, Unibrad was created.

Luiz Carlos Trabuco is positive about the market’s future and believes that the insurance platform is more of a helping hand in the state’s responsibility to maintain social well being. He later adds that with the changing world, insurance consideration is mandatory and cannot be left unattended. The sector has been able to gain more importance over time thereby catalyzing its urgency.

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